
One criticism of previous content was that it was too group-focused or requires being part of a clan (a dedicated group of players who team up).Īs a reply to this criticism, Activision-Blizzard introduced a new mode for Shadowlands, Torghast. This sentiment is also reflected in the fanbase’s discussions across Reddit.

The critical consensus is that the new features were more hit than miss. In fact, Battle for Azeroth-which divided the community back when it launched-was actually discussed more than the new expansion and was the most-discussed topic between November 30 and December 6.īoth the game’s marketing and its critical reception highlight that Shadowlands is one of World of Warcraft’s most ambitious expansions yet-in terms of content, narrative, and gameplay. To that end, World of Warcraft’s Reddit community frequently compared and contrasted Shadowlands to the game’s previous expansion: 2019’s Battle for Azeroth. When a new expansion launches in a longstanding live-service game, fans naturally compare it to what came before.


We’ll now use Shadowlands’ release to show this new data in action. Topic analysis insights are a new feature of our Reddit engagement data, giving subscribers actionable insights about the most discussed topics per game over time and the community sentiment towards them. What Were World of Warcraft Fans Discussing on Reddit When Shadowlands Launched? Overall, our Newzoo Expert data shows that the reception to Shadowlands (based on sentiment data around posts mentioning the expansion) skews positive overall. © Copyright Newzoo 2022 | Source: Newzoo Expert (Reddit engagement data) | /expertĪs you can see, sentiment around World of Warcraft has remained mostly stable overall, signaling that the expansion has perhaps lived up to its pre-launch hype and has satisfied the World of Warcraft audience. As you can see in the chart below, Reddit engagement (the number of comments and posts aggregated) spiked across World of Warcraft’s subreddits on launch day. Shadowlands launched on November 23 2020. Shadowlands Has Boosted World of Warcraft’s Engagement on Reddit We’ll zoom in on overall engagement, sentiment, and the most-discussed topics for the community.
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In fact, the expansion briefly held the record for the fastest-selling PC game of all time, until Cyberpunk 2077 launched two weeks later.Īs we just added a breadth of new features for our Reddit engagement data, it’s the perfect opportunity to shine the spotlight on the World of Warcraft community’s engagement on Reddit. While battle royale and shooter titles mostly hit the headlines these days, World of Warcraft’s updates and community support over the past 15 years have led to a dedicated and engaged fanbase.Īs always, engagement-in terms of playing, viewing, and more-has grown with the release of World of Warcraft’s newest expansion, Shadowlands. Originally released in 2004, World of Warcraft is a mainstay of the PC market.
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